Trip to the Museum of Brands Essay Example | Topics and Well Written Essays - 500 words

excite to the Museum of Brands - Essay ExampleI will concisely examine the past and current campaigns of Coca-Cola in guild to reinforce its connection with its shop communication strategy. Given the massive popularity and influence of Coca-Cola, it can be claimed that the brand ultimately bandstands for fun, freedom and refreshment. Its focus on imparting the benefits of strong familial bond, as well as the advantages of having genuine social relationships have elevated the value of the brand from mere functional to emotional. Drinking deoxycytidine monophosphate does not only mean consuming a beverage, but also adhering to what the brand stands for. Firstly, Cokes trademark cursive script logo was in 1886 by Frank M. Robinson. As later on claimed by Robinson, the use of two Cs in the logo will help the product stand out from its competition. Since the same logo has remained for the past 120 years, it is estimated to cost $67 billion. Introduction Visiting the Museum of Brands has actually helped me understand the role of branding in not only furthering business growth, but also in influencing peoples lives. For this paper, I would like to critically analyze Coca-Cola as a brand. In this regard, I shall first provide a apprise background on what I deem the overall branding strategy of Coca-Cola is, To provide a short outline of this report, I wish to start with a brief review of what branding is and how it relates to owning a specific image in the consumers minds. Then, I shall discuss the brands that potty my interest during the trip to the Museum of Brands. After this, I will conclude this report by sharing my insights on my experience. Branding, as Stine (2010) highlighted in his paper entitled The Nine Principles of Branding, is essentially about communicating the erratic differentiation of one product in relation to its competitors. Through the proper combination of striking statements and original visuals, branding is able to elevate the relev ance of the highlighted product in the daily lives of the consumers.