Does Marketing create or satisfy needs

merchandise is an ongoing activity that does not stop, continuously obtaining unavoidably that define a state of felt going and wishs that defines what Is acquire. It Involves transaction In terms price, place, product and promotion. At the end of this exchange, the more or less important result most desired is customer satisfaction. The disc everywhereing and satisfying of consumers needs and wants is the prime marketing activity. Thus, the marketing function is to search needs and then satisfy it.According to Philip Kotler, he mission of marketing is to create products that satisfy the unmet needs of target markets. The marketers do not create needs Needs preexist marketers. Marketers, along with other(a) societal factors Influence wants. Marketers mightiness promote the Idea that a Mercedes would satisfy a persons need for social status. They do not, however, create the need for social status. We all need to eat, drink and sleep and reproduce, this is all part of who we ar e as homophile beings.Therefore at the basic level ompanies will strive to satisfy these functions and keep doing so by erst in a while showing advertisements that tells the public that they are around and can provide the products they need. The other aspect Is that needs vary depending on what country and society you live In. For example a consumer In the United States may need food but may want a hamburger, french fry and a soft drink and a person that lives in Mauritius that needs food may want a mango, rice, lentils and beans. Wants are shaped by our society.Marketers must therefore continually be creating and developing fascinating products and then in turn devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products. Companies strive to retain their customer base by delivering appraise and satisfaction from their products and this Is formulated in consumers consciousnesss as a combination of service, quality and pric e. Some consumers would not mind paying a higher price for an item or service if they received very ripe(p) service.